Word from the CEO

With the advent of the ICT revolution, the emergence of the Knowledge-based societies, and the rise of the global economy, typical 20th century translation was superseded by IT-based rendition, past limitations became obsolete, and interconnectedness, mass customization, and over-specialization emerged as the New Frontier in business competition.

The mere phenomenon of economic migration brought close to one another populations of different backgrounds, identities, values and cultures. Languages thought to be totally unrelated and disconnected from one another in the past are being nowadays spoken by neighbors in some district of a megalopolis somewhere in the world.

Having early realized the tremendous potentialities, we embarked on a mission of global dimensions to help markets allover the world grow to their full potential, and cope with precipitated developments and exponential demand increase.

With a solid foot in Egypt, a land acknowledged as Home to Translation for at least four (4) millennia, we expanded our operations over five continents, servicing customers from more than 100 countries and languages.

We currently address all demands, and through deep understanding of the customer culture and specific needs, we carry out translation customization in terms of fit, style, and functionality.

Looking at the years ahead, we see Translation becoming an inalienable part of the educational systems throughout the planet, and in this process we identify ourselves as instructors par excellence. We thus view in Translation the new, global form of educational value creation in which customers take a lasting benefit that exceeds our proper delivery.

We at ViewPOINT have the conviction that, in the emerging world without borders, Egypt has all it takes to offer to the rest of the world landmark delivery in Translation, as we did it thousands of years ago with the Tell Amarna tablets, the Rosetta Stone, and the outstanding projects of Bibliotheca Alexandrina, Wadi Natrun monasteries, and Islamic Cairo Al Azhar University; that is why our dedication is fully pledged.